Episode #242 Brand Building & Leadership with Sal Melilli, CEO of Hooters & Hoots Wings

This restaurant needs no introduction.

Your first thought might be orange hot pants, calendar girls and sex appeal, but this brand is going much broader and shifting its focus to a more well-rounded appeal.

If nothing else, Covid changed the consumer’s mindset to “escape”.  Escape from restriction, escape from routine and most of all escape from the rigors of daily life.

Customers are now coming back to restaurants, and now they care more about the experience than ever before.

In this episode of the Restaurant Rockstars Podcast, I’m speaking with Mr. Sal Melilli, the CEO of that famous chain called “Hooters”!  Sal will tell us that dining out is first about the experience.  He’s Italian and his belief in hospitality comes from the long-standing tradition of Sunday dinner with family.

We all seek these experiences.  Gathering once again together with friends or family, sharing good food and good times.  This is our culture, our heritage and it binds us all together.

Now Sal has opened a new concept perfectly aligned for the future. It’s called “Hoot’s Wings”.

Listen as Sal and I discuss:

• How nurturing your staff up-levels your organization
• Motivating, Inspiring and Leading by Example
• Creating an unstoppable Company Culture by spreading the love
• Brand-Building 101 and the power of “Hooks”
• Pivoting for a stronger future post-pandemic

And decades of hard-earned restaurant experience from the dish-pit to the Executive Suite!

Don’t miss this episode!

Roger

THANK YOU TO OUR SHOW SPONSOR

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